Foodservice

Executive chefs, managers and buyers for restaurants, hospital cafeterias, universities, airlines and more work every day to stock their shelves with cost-efficient but high-quality foods that keep customers coming back. With so many brands competing, it can be difficult to land your product on the preferred suppliers list at any of the country’s 630,000 restaurants or food establishments nationwide. Recognition by ChefsBest as an Excellence Award winner can help make the decision to go with your product easier for operators in the foodservice industry. It can also help justify a price premium in markets where virtually every category has a generic brand option.

Become a Preferred Supplier

Buyers for restaurants, catering companies, cafeterias, airlines and other foodservice operations take a number of different factors into account when it comes to deciding on partner suppliers. While cost, availability and personal relationships may rank high in terms of considerations to take into account, operators know quality and taste will go a long way in getting customers to return. Recognition from ChefsBest as meeting quality standards for excellence in any given category can provide an edge your brand needs among buyers. According to a survey by Foodservice Equipment & Supplies, 1 in 5 operators switch vendors up annually.

Build Credibility in the Food Industry

The vast majority of foodservice decision makers conduct their own research before contacting potential suppliers. Holding recognition by ChefsBest as a high-quality or award-winning product can give your brand an edge before you even come in contact with a potential client. And with only one Excellence Award available in each product category, that recognition can’t be matched by your competitor.

Approval by Chefs for Chefs

ChefsBest enlists executive-level chefs to participate in blind tasting sessions where brands are evaluated to determine whether they meet quality standards of excellence. Brands honored with the Excellence Award hold the quality that other chefs nationwide want for their facilities, and the taste that customers desire.

In foodservice sales, buyers want their chefs to rest easy knowing the foods they’ll be provided with are of the highest quality. Oftentimes, they will even bring those chefs with them on sales calls. Getting an endorsement by peers in the industry can give your brand an edge before negotiations even begin.
Sources:
Foodservice Equipment & Supplies’ 2014 Operator Purchasing Study
“A Recipe for Foodservice Marketing Success,” PointToPoint.com, April 2016.
Stanton, John, “Taste Remains Consumers’ Top Preference for New Foods and Beverages,” Food Processing. 6 September 2013.

  • Process

    We don’t take our role of defining America's best-tasting foods lightly. Learn more about the detailed agenda our panel follows during a tasting. Explore a step-by-step guide of our proprietary judging process.

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  • Chefs

    Our team of judges is the secret ingredient in our proprietary process. Check out the rigorous training each member of our panel undergoes and get to know a few of our executive-level chef judges.

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  • Case Studies

    Our ChefsBest Award winners promote their accolades in a number of ways to shoppers and grocers. Find out how recipients share the news in store and through efforts like POP, FSIs and direct mail.

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