Private Brands

ChefsBest has been honoring America's best tasting foods for over 16 years and has worked with hundreds of companies with placement across every aisle in the nation’s grocery stores. Private brands, now more than ever, are a part of today's shopping list and ChefsBest is offering its expertise to help further the success of these brands as well.

Here are several benefits that are a result of partnering with ChefsBest:

Increase trial when consumers consider your private label vs national brands, a decision primarily made today based on price. You can reduce this commodification of your products when consumers associate the award with:

  • Best Taste in a Category
  • Better Than a Competitor
  • Superior Product
  • More Trustworthy
  • More Appealing

We understand you do not have the research and media budgets of the national brands, requiring you to be savvy and diligent with your spend. By circumventing extreme costs inherent in consumer research, and leveraging ChefsBest’s proprietary judging process to boast the same powerful ad claims name-brand competitors seek to make, our solution allows you to stretch your dollars through highly effective messaging at every touch point.

At ChefsBest, tasting is a science, and something quantifiable. Identifying high-quality and best-tasting foods is an objective process obtained through the expertise of executive-level chefs who have undergone months of training in sensory acuity. Using our proprietary methodology, which we call Sensory Attribute Quality Analysis™, our Certified Master Tasters® organize the sensory experience of eating into an objective sense of dimensions, attributes and anchors. We also take great care to uphold Sensory Testing Methods created by ASTM International to ensure any resulting ad claims are substantiated and usable in market.

Because of this, we can provide unparalleled analysis and feedback to your R&D and supplier teams, including recommendations around formulation to improve upon the many attributes that affect taste. Private brands can also use this data to see where they match up against competition according to dozens of attributes that the Chefs determine for quality in the category.

Check out the video to learn more about the process.

Nearly 7 out of 10 consumers are more likely to purchase an award winner.

To further discuss how ChefsBest can fit into your marketing plan and help reach your private brand's goals, give us a call at 415.568.2659 or complete the form below and a member of the ChefsBest team will be in touch with you shortly.


  • Process

    We don’t take our role of defining America's best-tasting foods lightly. Learn more about the detailed agenda our panel follows during a tasting. Explore a step-by-step guide of our proprietary judging process.

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  • Chefs

    Our team of judges is the secret ingredient in our proprietary process. Check out the rigorous training each member of our panel undergoes and get to know a few of our executive-level chef judges.

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  • Case Studies

    Our ChefsBest Award winners promote their accolades in a number of ways to shoppers and grocers. Find out how recipients share the news in store and through efforts like POP, FSIs and direct mail.

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