Incorporating the ChefsBest Taste Award on packaging can serve as a visual differentiator for consumers who may be considering their purchases in the aisle or those who usually select a competitor but are open to a better-tasting product.
Shelf talkers are an effective way to attract and communicate with customers as they move through aisles of a grocery retailer. They help best-tasting products stand out among adjacent items, and they help draw consumers' attention to product categories they may not have considered before.
Many consumers are sent hundreds of free-standing inserts weekly. Promoting the ChefsBest Best Taste Award in those inserts has helped Dannon stand out from other products being promoted and promote the taste and value messages simultaneously.