Packaging

Incorporating the ChefsBest Taste Award on packaging can serve as a visual differentiator for consumers who may be considering their purchases in the aisle or those who usually select a competitor but are open to a better-tasting product.


Shelf Talker

Shelf talkers are an effective way to attract and communicate with customers as they move through aisles of a grocery retailer. They help best-tasting products stand out among adjacent items, and they help draw consumers' attention to product categories they may not have considered before.


FSI

Many consumers are sent hundreds of free-standing inserts weekly. Promoting the ChefsBest Best Taste Award in those inserts has helped Dannon stand out from other products being promoted and promote the taste and value messages simultaneously.


Case Studies