The Flavor | Unique Insight on the Industry

How the 5 Most Popular Food and Beverage Brands Use Facebook

With roughly 1.5 billion active users, Facebook securely holds the title for most popular social media site available. It is an excellent resource for developing brand awareness, promoting products, and providing customer service.

When starting a company Facebook page or working to build your following, there are a few best practices to keep in mind.

  1. Know your target consumer
  2. Have a strong understanding of your brand’s look, feel, and personality
  3. Post videos and photos to generate higher reach and engagement
  4. Interact with Facebook users by responding to comments
  5. Post consistently

Once you’ve mastered the basics, there are countless ways of posting creatively.

The ChefsBest team compiled several unique post examples of the five popular food and beverage brands, according to Fan Page List. Ranked by number of Facebook followers, these brands take an innovative approach to using Facebook to build brand awareness and drive engagement.

#5 Nescafé – 33,606,627

Nescafé reinforces its brand image of simplicity with short and easy-to-read captions. They also use emojis to personalize the comment interaction, making the brand appear more like a personality and less like a big business.

  Nescafe1Nescafe4

#4 Pepsi – 35,762,316

Pepsi incorporates their original app, where users earn points by interacting with products and friends to receive rewards, through a button at the top of their page. They also make a point to associate with celebrities and big events.

Pepsi1

Pepsi2   Pepsi3

#3 Starbucks – 36,415,847

Starbucks does a great job of incorporating the look and feel of their coffee shops into their page. They engage followers by utilizing photos with original captions using rhymes, puns, hashtags, and emojis.

Starbucks3        Starbucks2

#2 Oreo – 42,409,306

Oreo often posts videos involving cartoons, drawings or Oreos juxtapose to various spherical household objects to encourage a sense of imagination and wonder.

Oreo1        Oreo2

#1 Red Bull – 46,105,327

Red Bull uses videos of extreme sports and athletic activities—such as skiing, dirt biking, and surfing—and blog posts about a range of people from NBA player Blake Griffin to Instagram photographer Travis Burke.

Redbull2      Rebull3

 

There are countless ways brands can innovatively leverage Facebook. Start by following the best practices and get creative from there!

 

Sources
Belosic, Jim. “10 Big Brand Facebook Tactics Any Business Can Use.” 24 Mar. 2014. Social Media Examiner.
Cohen, David. “Believe It: Facebook Page Post Reach Continues to Surge (Report).” 8 Mar. 2016. SocialTimes. http://www.adweek.com/socialtimes/locowise-facebook-february-2016/635572
Hoang, Tina. “A Simple Facebook Marketing Guide for Food and Beverage Brands.” 27 Feb. 2013. LinkedIn SlideSharehttp://www.slideshare.net/strutta/foodandbevfacebookmarketingpromotionsstrategyguide
“Leading social networks worldwide as of April 2016, ranked by number of active users (in millions).” 2016. Statista.http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Speier, Kim. “9 Brands with Brilliant Facebook Marketing.” 27 Jan. 2015. HubSpot. http://blog.hubspot.com/marketing/facebook-marketing-examples#sm.00000r52ht5boeayst021zscvd8vg
“Top Food/Beverage Brands on Facebook.” Fan Page List. http://fanpagelist.com/category/brands/food/
  • Process

    We don’t take our role of defining America's best-tasting foods lightly. Learn more about the detailed agenda our panel follows during a tasting. Explore a step-by-step guide of our proprietary judging process.

    Read More +
  • Chefs

    Our team of judges is the secret ingredient in our proprietary process. Check out the rigorous training each member of our panel undergoes and get to know a few of our executive-level chef judges.

    Read More +
  • Case Studies

    Our ChefsBest Award winners promote their accolades in a number of ways to shoppers and grocers. Find out how recipients share the news in store and through efforts like POP, FSIs and direct mail.

    Read More +