The Flavor | Unique Insight on the Industry

Podcast: Just a Taste – Adam Beane & Erik Havlick

How do two previously competing brands come together to build off one another’s strengths? In this podcast, Adam Beane, senior brand manager of Conagra’s protein snacking group, and Erik Havlick, co-founder and VP of sales for Thanasi Foods, provide firsthand insight into this question as their category-sharing brands – Slim Jim, Duke’s Smoked Meats, DAVID Seeds, and BIGS Seeds – now fall under the same umbrella following Conagra’s acquisition of Thanasi Foods. Our guests also dive into the growth of snacking, nuances behind the category, consumer market segmentation, creating a continuum of options for consumers as they mature, and the importance of brands’ identifying and sticking to their brand story.

  • Process

    We don’t take our role of defining America's best-tasting foods lightly. Learn more about the detailed agenda our panel follows during a tasting. Explore a step-by-step guide of our proprietary judging process.

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  • Chefs

    Our team of judges is the secret ingredient in our proprietary process. Check out the rigorous training each member of our panel undergoes and get to know a few of our executive-level chef judges.

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  • Case Studies

    Our ChefsBest Award winners promote their accolades in a number of ways to shoppers and grocers. Find out how recipients share the news in store and through efforts like POP, FSIs and direct mail.

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