The Flavor | Unique Insight on the Industry

Podcast: Just a Taste – Carol May

In this podcast, we learn about stevia’s history, chemical properties, and relevance to sugar-related disease. Carol May, CEO/Chairman of Wisdom Natural Brands which produces SweetLeaf Stevia, enlightens us on the efforts of her late husband James to bring Stevia to the US. Additionally, Carol discusses the long yet rewarding journey from developing Stevia product with her husband out of their garage to, now 35 years later, seeing wide distribution of SweetLeaf Stevia in over 30 countries.

  • Process

    We don’t take our role of defining America's best-tasting foods lightly. Learn more about the detailed agenda our panel follows during a tasting. Explore a step-by-step guide of our proprietary judging process.

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  • Chefs

    Our team of judges is the secret ingredient in our proprietary process. Check out the rigorous training each member of our panel undergoes and get to know a few of our executive-level chef judges.

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  • Case Studies

    Our ChefsBest Award winners promote their accolades in a number of ways to shoppers and grocers. Find out how recipients share the news in store and through efforts like POP, FSIs and direct mail.

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