The Flavor | Unique Insight on the Industry
Taste Reason Consumers Buy

Taste Is Key for Consumers

Taste Still Ranks as the #1 Reason Consumers Buy Food and Beverages

In the last decade, consumers have made their food and beverage purchases for a consistent set of reasons according to Food Business News. Results from the International Food Information Council (IFIC) Food and Health Survey, reviewed at the International Sweetener Symposium July 29 to August 3 this year, revealed that taste was the top reason in 2016 at 84%, “followed by price at 71%, health and fitness at 64%, convenience at 52% and sustainability at 41%.”

Interestingly, a third of millennials look to bloggers for information on the kinds of food they should be eating. Other major sources of food information for millennials include personal health care professionals, friends and family members, and U.S. government agencies. Despite the flux in interest over nutrition and natural labels, taste remains the top reason a shopper chooses to purchase their product. Hence taste claims on-pack are still extremely relevant to today’s consumer.

Sources

Sterk, Ron. “Survey: Consumers Seeking Information from Unreliable Sources.” Food Business News, 5 Aug. 2016, www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2016/08/Survey_Consumers_seeking_infor.aspx?ID=%7B736A5220-C644-42BC-A651-55BF56A7ABC6%7D

  • Process

    We don’t take our role of defining America's best-tasting foods lightly. Learn more about the detailed agenda our panel follows during a tasting. Explore a step-by-step guide of our proprietary judging process.

    Read More +
  • Chefs

    Our team of judges is the secret ingredient in our proprietary process. Check out the rigorous training each member of our panel undergoes and get to know a few of our executive-level chef judges.

    Read More +
  • Case Studies

    Our ChefsBest Award winners promote their accolades in a number of ways to shoppers and grocers. Find out how recipients share the news in store and through efforts like POP, FSIs and direct mail.

    Read More +