How does color impact taste? with Dr. John Hayes of Penn State’s Huck Institutes of the Life Sciences

As many of us know, the visual presentation of food plays a huge factor in how we perceive taste. This can relate to the packaging, the texture, and even the color of a product. This week on Just a Taste, spend some time with Dr. John Hayes, Associate Professor of Food Science and Director of the Sensory Evaluation Center at Penn State, as he discusses findings from his recent research published in Food and Quality Preference, a journal dedicated to sensory, consumer and behavioral research. He, and our host Scott Curry also take a look back at the iconic Crystal Pepsi and Heinz Green Ketchup products and discuss whether or not other contexts, such as brand, impact the taste experience for a consumer.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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