What happens to produce that’s not marketable with Ben Moore of The Ugly Company

It’s no industry secret that grocery stores only sell fruits and vegetables that are aesthetically appealing to shoppers. Favoring produce with limited to no blemishes or discoloration, typically only the “best looking” produce is available for shoppers – but what happens to all the fruits and vegetables that are deemed “unmarketable?” This week on Beyond the Shelf, we spoke with Ben Moore, the Founder of The Ugly Company. Ben’s company sells dried fruit snacks made from upcycled fruits that have previously been identified as being unable to be sold in grocery stores. In this episode, Ben shared with us how his background in farming gave him the resources and experience to create a brand that is tackling our food waste problem one ugly fruit at a time.

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Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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